In the days since Universal Music Group pulled its music off TikTok, countless videos on the platform have suddenly been muted. And many independent artists are realizing this might be their moment to shine. AdvertisementNow, many indie music artists are jumping on the opportunity to maximize their exposure. As Emily Zeck, an indie country musician with 2.5 million TikTok followers, wrote on a recent video caption, "It's our time to shine baby." The song has over 20 million streams on Spotify and has been reused in 1.1 million TikTok videos.

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Persons: Taylor Swift, UMG, Emily Zeck, TikTok, Shane Niemi, Niemi, Ktlyn, Rebecca Rea, Rea, Lilith Max, Houston who's, ", Max Organizations: Universal Music Group, TikTok, Spotify, UMG Locations: San Diego, Dallas Fort Worth, TikTok